The best and most commonly used method in Public Relations by all the PR firms is the distribution of Press Release. In this article, we are going to understand the concept of the press release and how it is useful in Public Relations.
What is a Press Release?
It is a news story or a news article, mostly used to announce a new product or service of any organization, distributed to a broad range of media outlets including all major search engines, social media platforms, journalists, and other news outlets. The main purpose of distributing this media statement through various media outlets is to reach a larger number of target audiences. This news article is mostly written by the PR professionals of leading PR firms so that they can distribute the important announcements made by an organization through this medium.
Now, there are tricks to writing a press release. You cannot write it just like any other article including the important information. A PR agency hires professionals who are skilled in writing a good press release. They know how to make a press release interesting including all the key points.
A press release mostly consists of 350 to 500 words so that it can be available on a single page. People mostly love to read content that is less in number yet covers all the necessary information. It is suggested that a press release should contain all the answers to 6 important questions called 5W1H – (Who, What, When, Where, Why, and How) in the first paragraph only.
The rules for the traditional press release and online news releases are the same but the online one has some additional rules. The PR professionals are very well aware of the Google algorithm and hence, a news release must be written by keeping all the important factors of the search engine algorithm in mind.
Now, when is the right time to distribute a press release? The professionals of the PR consultancy guide you with the press release distribution as this is very important for any business. Majorly, it is done when any new service or product is launched in an organization, a new partnership is made, a new award is received, or any new senior is hired. It is very important to distribute this information at right time at the right place for the potential investors and the customers. The news must always be fresh as no one is interested in reading any old stuff. Hence, PR professionals of a top PR company help a lot in distributing such news with the help of their media relations.
How to write a press release?
- Write an objective press release using sourced data. Write it for sharing important information and not advertising.
- Keep in mind that you are writing it from a journalist’s point of view for their potential readers.
- Headline must be informative.
- Try to use stats, ratios, numbers about the product/services to gain the attention of target audiences.
- Keep it short and simple.
- Add contact information.
- Add images to the content to make it more interesting.
- Distribute it through a press release distribution service like B2Press to constitute great PR value.