The Relationship Between Website Design and SEO

There is no doubt that every business needs a well-designed website to improve its online and offline presence in this digital era. But having a website for the sake of it is not going to provide you any benefit. Both website design and search engine optimization have great significance in determining the search ranking of a website. In fact, website design and SEO are so related to each other that they can work together effortlessly to improve the visibility and accessibility of a website.

In this article, we will the different ways in which website design and SEO work together and improve the overall user experience in a website.

Enhanced Readability

Even if you come up with fresh and unique high-quality content, the way you present it is significant to improve SEO. The content should be designed with regular headings and sub-headings to ensure easy reading. Further, it should be displayed in a manner that encourages the user to read. Even though adding relevant images can provide a more engaged reading, unwanted images, ads, and other graphics should be removed from the design so that the visitors can find the required information easily. The font style and size should be convenient enough for the user to read without much effort. 

Good-Quality Content

Quality content has always been one of the key metrics that determine Google search ranking. The content structure of your website and the way in which pages are designed has great significance in providing an engaging experience to the visitors. The content you develop and publish should be relevant to your target audience and their queries. The headings and subheadings should be punchy enough in appearance so that visitors spend on your website longer and enhance its relevancy and credibility. Google considers keyword-specific content as a significant part of a website’s design to rank it according to the user’s search intent.

A User-Friendly Design

If your website design does not have a user-friendly approach, the visitors will bounce back soon after they enter your website. When the bounce rates rise, Google will reduce your ranking irrespective of the other SEO strategies you use. This is because the Google AI algorithm considers user experience as an important factor to rank a website. Thus, you should come up with an easy and engaging design that can keep the visitors on your website and increase their dwelling time. In this case, Google will consider your content relevant for the particular search intent, and rank your website better when a similar search happens. You may connect with a leading web designing agency in Dubai to come up with new and advanced website designs that ensure user-friendliness. 

Sitemap and Navigation

A well-directed sitemap will allow the search to crawl through your web pages and index them easily. Google has a good impression on websites that facilitate easy crawling and navigation. You should submit this site map to Google Search Console so that it knows the particular pages that are crucial to your website. The users visiting your website should be provided with a clear idea and vision for what they have to do next. Thus, you should design a dedicated navigation bar that provides access to all the areas of your website. If your website is difficult to navigate, users will bounce back quickly, reducing your SERP ranking for relevant searches. 

Improve Loading Speed

Google encourages websites that have fast-loading pages. In fact, almost 50 percent of users bounce back for slow-loading websites, and such websites are always ranked lower by Google. Thus, you should design your web pages with optimized images, videos, and other graphical elements for easy loading. Fast loading websites make it to the high Google rankings for relevant searches as Google always wants to provide users with quick and easily accessible content. A reliable SEO agency in Dubai can help you with new techniques to improve the loading speed of the website.


This is one of the most modern aspects that define the relationship between website design and SEO. Due to the increasing number of mobile searches, Google has introduced the feature of mobile-first indexing. As a part of this, it encourages websites that have a mobile-friendly design and ranks them better for relevant mobile searches. While designing your website, you should make sure that it has a responsive and mobile-friendly design. Apart from the loading speed and navigation, the website content, CTA buttons, and other aspects should be designed in a way that is friendly for smaller screens.

As we have discussed, the overall user-friendliness and engagement provided through your website design determine the result of your SEO efforts. An aim to improve SEO should start with the right step to improve the overall design of your website. Thus, during the website development and designing stage, you should ensure that the website meets all these aspects to have a positive effect on SEO.

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