Sport in China

The Market of Sport in China: 5 Facts You Must Know

China has a strong development in both international and domestic sports market. The sports market in China has a lot of potential and a good potential of growth for the future. The infrastructure for sport, the number of users of sport in China, and the overseas sports-related sports investment in China can all help to support the future development of this market.

The sports market is very young in China compared to other countries. About 64% of Chinese population aged 20-64 had not played any sports in the last five years. The sports market of China is not big yet, but this market has a great potential and the market is expected to grow rapidly in the future. In this report, a thorough study of China’s sports market is made.

The market size of Sport in China

The consumption of Sport in China

The development of the market of Sport in China

The main investment areas and strategies followed by the major players in the market

Business overview, product portfolio, revenue share, and SWOT analysis of the major players in the Global market of Sport

In the final section of the report, the ‘Competitive Landscape’ is included to provide report audiences with a dashboard view, based on categories of providers present in the value chain, their presence in the market, and key differentiators.Detailed profiles of the providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the sport market. Key players in the global market of sport include Nike Inc.

Sports investment in China

Healthcare M&A

Collaboration between China and European manufacturers

What we are looking for

We invest through opportunistic private investments and structure our portfolio companies as a combination of growth, value and income. To keep the growth and income at high levels, our companies require strong management and businesses with high growth potential.

Through our ‘Sticky Capital’ strategy, we seek experienced and good management teams with financials that can support organic growth. We try to go for companies where one or two sources of funding are available.

For the companies for which we are seeking the funds, the capital will be used primarily to fund the expansion of current operations or acquisition opportunities.

5 facts about the market of Sport in China

China is the biggest consumer of sports goods in the world, as the number of Chinese consumers is 872 million people. The booming Chinese economy brings great opportunities to the sports industry. In 2017, China’s national sports industry contributed a total of $1.5 billion to the country’s economy. The majority of the country’s wealthy people pay for their own sport clubs, some of them even pay for expensive sport cars!

China’s statistics for sports and sports-related spending

Given the fast-growing sport industry in China, you can understand how important this sector is for the country. According to the statistics from the China National Sport Industry Federation, the total turnover of the sports industry in China reached 3.8 trillion yuan ($610 billion) in 2017.


‘Tianshu’, literally ‘cool war’

Announced in the 1700s

The lack of progress and progression of the sport has led to the lack of development of sport facilities in China.

Despite the Government declaring it an Olympic sport as early as 1928, ‘qui tianshu’ is yet to make it on to the official olympic roster. The exclusion of Chinese sport teams on the olympic arena has lead to a lack of funding and development of facilities for sport. Many of the regional and provincial athletes go to neighboring countries, like Singapore, Indonesia and Thailand, for the financial support and help needed to participate in the games.

While on the other hand, other countries have put a lot of effort into supporting their athletes and participating teams on the olympic field.

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