With so much competition out there for the attention of homebuyers and sellers, it can be challenging to stand out among all the other realtors trying to do the same thing you are: find new clients and sell more houses.
Fortunately, you can use many affordable and practical strategies that won’t break the bank but will boost your visibility in the marketplace. And one of the best ways to accomplish this is with postcard marketing.
What Is Postcard Marketing
Realtors’ postcard marketing is an effective and highly affordable way of introducing yourself, your business, and your services to potential clients or referral sources through postcards.
Postcards are printed pieces of paper, usually 5” x 7” in size. They are printed on one side and can be sent in the mail.
Professionals in the real estate industry use postcards designed by Wise Pelican to advertise their business and real estate listings because real estate postcards can be mailed at a cheaper rate than other types of advertisements and can even be used as business cards to hand out to prospective clients.
Whether you’re just starting real estate or have been operating for some time but are looking for new ways to increase visibility, this guide will introduce you to realtor postcards and show you how to use them for your business.
Let’s get started!
1. Know Your Audience
The first step in any real estate marketing campaign is to know your audience. Without a clear understanding of your target customers and what they want, your realtor postcards will miss their mark.
Before you start designing and sending out any marketing materials, you need to map out your target audience and the specific problems they have that your company can solve. Once you know who you are trying to reach, you can start to think about the different ways you can get them.
You can customize realtor postcards based on the neighborhood you are targeting, the style of home that is common in that neighborhood, and the price range of homes that are available in that area.
2. Use Quality Photos
Most people will look at realtor postcards for less than a second before deciding whether to keep them or throw them away. So, you do not have much time to impress your audience, so you need to start with a high-quality photo.
The photo on your postcard should be relevant to your offer to prospective clients. You can include a live photo of the neighborhood you are targeting, a picture of an attractive house for sale, or a combination of both.
If you have the opportunity to use your photos for realtor postcards, try and work with a professional property photographer if possible.
3. Be Clear About Your Offer
Postcards can be used to promote any type of offer, but you need to be clear about what your request is right on the front of the postcard. Let your readers know why they should keep your postcard and what they will get from it.
You can include information about any upcoming events in your area, any specials you are running, or any new services you offer.
The Bottom Line
Realtor postcards remain a cost-effective and efficient way to reach potential clients and drive sales for your real estate business. From sending out postcard mailers as your first introduction to prospective clients to taking high-quality pictures, these tips will help you understand how realtor postcards can be an essential part of any marketing strategy for your real estate business.