The mobile game market is flourishing. There is an ease to playing mobile games, making it conveniently portable, and players stay engaged with the game anywhere, anytime. Mobile game development has become a hot sector for players and developers, and companies are on a quest to offer the best mobile game development services to enthral their audiences.
Let’s take a look at some numbers which can help us quantify and put things in perspective:
- Global mobile game consumer spending stood at $116 billion in 2021, an increase of 16 billion in 2020.
- An estimated 3.7 billion people will be playing mobile games by 2023
- Player spending is expected to be $138 billion by 2025.
- Mobile games make up 50% of the global video game revenue, and it is expected that by 2023, it will cross $100bilion.
- Mobile games will account for almost 71% of Google Play’s by 2025.
(Source: Udonis, AppAnnie, SensorTower, Statista)
The statistics on mobile game development are undoubtedly impressive, and companies offering mobile game development services would need to delve deep and understand the markets and what makes a game tick to create outstanding and successful mobile games.
EDIIIE is a one-stop-shop for world-class mobile game development. Here we would like to bank upon our extensive experience, in-depth understanding and creativity of our developers to share some market insights and tips on what will make for a successful mobile game in 2022.
Market Insights into Mobile Game Development
Popular Genres in Mobile Game Development
The popular genres in mobile game development that stood out as per AppAnnie’s State of Mobile 2022 report were Action, Puzzles, Simulations, Kids Sports and Pets. Gen Z players favour puzzle, shooter, and sports games, while millennials rooted for RPG, strategy, and adventure games.
(Source: Newzzoo, Udonis)
Mobile Game Demographics
Let’s delve a bit deeper into the market insights and consider some key demographics:
- Females constitute 55% of mobile gamers while males- 45% are male
- On an average the mobile gamer age is 36 years old
- One-third of mobile gamers are above 45 years.
Research also shows that females are more likely to use games and in-app content. Forecasters are optimistic that there will be more women gamers, and there’s enormous scope for mobile game development service providers to augment their offerings to them.
(Source: Udonis, Newzoo, Statista, Mediakix, MoPub)
Why Do Players Play Mobile Games?
Let’s take a brief look into what motivates a player to pick up the phone and play a game as per data by Facebook gaming:
- To relieve stress and pass time
- To lose themselves in another world
- To feel challenged to achieve something
- A sense of accomplishment
- To connect with other players and bond with their gamer friends
- To connect with a cause or topic, they are interested in
What Makes Players Play a particular game?
- Hearing about it in their known circles or on Social Media
- Reading news articles/blogs etc. about the game
- Getting information about new content or updates
- Game Rewards
Actionable Tips to Launch Successful Mobile Game Development
The mobile game development market is growing and hence very competitive. It is challenging to forecast whether a game will be successful or not. However, there are some guiding principles that, if employed, can amplify the chances of success.
It is essential to research your game concept, design, and target audience’s preferences. Unity 3D game development starts with this foundational step.
We started this article with market insights, as these can help formulate your success strategy for mobile game development services.
Choose your niche carefully depending upon your budget, time and skills. Making games in an overpopulated niche won’t bear results unless it’s backed by some spectacular out of the box game development, which requires budgets and deep experience.
Bespoke UI/UX Design:
Your mobile game development services should focus on creating value for the mobile game development process. If your mobile game has an intuitive and attractive UI, you will connect better to your players. Game structure and rules should be communicated. The aesthetics and visuals should be top-notch quality and responsive on all screen sizes.
Game Monetisation Model:
All businesses need revenue to operate. Game development is similar to any other product or service and needs to be monetised. A mere download of the game cannot be considered a product sale. It is a continuous and built-up process throughout the game. Successful mobile game development providers build a roadmap, identify the sales and work rigorously on the monetisation model.
Stories sell like hotcakes with the realm of mobile game development. Stories connect to people, help make the case to introduce goods and characters in situations and enhance the game value. A great storyline captivates players and keeps them hooked on for more.
Marketing and social engagement:
Marketing your game in the proper channels will generate hype and traffic. Game bonding over social media helps create a community of loyal players who like to share their rewards and victories. Trending topics also create curiosity and increase hype value.
Also Read: SaaS Development Companies
Choose the Best Mobile Game Development Services Provider
EDIIIE is a bespoke mobile game development company offering high-end games across devices. As one of India’s foremost full-cycle mobile game development companies, we execute the entire stack of services from conceptualisation to deployment based on extensive research and well-implemented strategies to launch successful games.
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