Marketing is one of the most important activities undertaken by an organization when it comes to generating revenue. Marketing and sales are the only two sets of processes that are directly connected to the task of closing deals and driving revenue home.
Salesforce Marketing Cloud is a platform that helps you leverage your marketing activities and cater to your prospects/customers in the best way possible. The CRM platform helps you optimize your customer database and use the same to provide personalized services to your customers.
In order to implement Marketing Cloud, it is advisable to hire Salesforce developer who is well-versed with your marketing objectives and the audience you are willing to target. An able Marketing Cloud developer would provide you with tools and features that help you streamline a number of sales and marketing processes.
Components Of Salesforce Marketing Cloud
Salesforce Marketing Cloud is a fairly vast platform with a plethora of tools and features. Here are the major components of Marketing Cloud that help you get the desired traction:
As the name rightly suggests, Journey Builder is a tool that helps you track the buying journey of your customers across different platforms. It allows marketers to keep a track of all the activities undertaken by their customers as they engage with them.
Journey Builder allows you to approach your customers and prospects based on their likes, needs, and preferences. This helps you send promotional messages to the right person at the right time through the right platform. Right from acquisition to conversion, Journey Builder makes sure that you are there for your customers at every stage of their buying journey.
Email Studio allows you to create targeted and powerful email marketing campaigns. Based on your Salesforce database, the tool helps you reach out to your prospects and customers through personalized emails, persuading them to engage with your business.
Right from creating automated subscription lists to tracking the responses received by the recipients, Email Studio helps you streamline all your email marketing processes from a centralized platform.
As the name suggests, Advertising Studio is a tool that helps you build powerful advertising campaigns. Based on the audience you are targeting; it allows you to create and place ads strategically on a number of digital platforms. Whether you are willing to put banner ads on websites or video ads along with your emails, Advertising Studio helps you handle a range of processes in an efficient manner.
Social Studio is a tool that helps you build scalable and robust social media marketing campaigns. Based on the social media platform you are willing to use for marketing your offerings, Social Studio helps you publish a variety of content on the platform(s) and analyze your campaign based on the metrics that matter.
Mobile Studio is a Marketing Cloud tool that helps you create effective SMS marketing campaigns. It allows you to reach out to your customers and prospects on their respective mobile phones in a strategic manner.
With Mobile Studio, you can create and send personalized promotional messages to all your customers based on their preferences. It also allows you to create a consistent customer journey by adding mobile messaging activities to Journey Builder (along with web, email, and ads).
Why Should You Implement Salesforce Marketing Cloud?
Here are some of the major reasons why you should hire Salesforce developer and implement Marketing Cloud within your organization:
Creating Targeted Customer Journeys
All the interactions you have with your customers are recorded in dedicated customer journeys across multiple platforms. This allows you to keep a track of every single customer and prospect acquired on a centralized platform with a few simple clicks.
Understanding The Needs And Preferences Of Your Customers
Salesforce Marketing Cloud allows you to understand the nitty-gritty details about the needs and preferences of your customers. This is because the platform helps you keep a track of all the actions as they interact with your business.
For example, if you run an online sports goods store and a prospect added a soccer ball to the cart without checking out, you can provide them with ads, promotional messages, or discounts related to soccer balls to persuade them to make a purchase. This way, Marketing Cloud records all relevant details about your customers and prospects on a centralized platform to help you provide personalized services to them.
Creating Cross-channel Marketing Campaigns
With Marketing Cloud, you can create robust and targeted marketing campaigns that span across different channels, including web, email, mobile, and social media. A single unified platform can be used for keeping a track of all your marketing campaigns and evaluating their effectiveness with a few simple clicks. This allows you to create a holistic buying experience for your customers across multiple channels.
Creating Targeted Calls-to-action
Salesforce Marketing Cloud allows you to send personalized calls-to-action (CTA) to your prospects and customers based on their behaviors, profile attributes, interests, preferences, and transactional history. This increases the chances of your customers going ahead with the purchase and providing you the traction you desire. These CTAs can be sent across multiple platforms, including mobile, web, emails, social media, etc.
Obtaining Valuable Insights
Salesforce Marketing Cloud provides you with valuable analytics and reports based on your database. This helps you evaluate the efficiency of your marketing campaigns, calculate the ROI, and ascertain how effective you have been in focusing on the pre-determined metrics. The use of Einstein, the AI component of Salesforce, allows you to predict the behavior of your customers and, undertake sales forecasts, and obtaining valuable insights about your marketing campaigns across multiple platforms.
The Final Word
These were some of the ways in which you can optimize your marketing processes and get the desired traction with the help of Salesforce Marketing Cloud. Irrespective of the industry you belong to, it is always advisable to implement automated marketing tools to provide personalized services to your prospects and customers.
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