One clever tactic that businesses use to attract new customers is called article marketing. Article marketing essentially involves businesses writing articles that are relevant to products or services that they sell. These articles are helpful to readers and may persuade them to buy products or services made by the business that will meet their needs. Below is an article that contains tips related to article marketing.
Create a logo for your business. Some people think that big businesses are the only people with good logos, but that isn’t true. Having a eye-catching and rememberable logo will help your readers find your work and encourage return visits when your logo is spotted elsewhere on the web. Readers are your consumers, and you want to give them something familiar to return to.
The main reason people are going to read your articles is to find out information. So pack as much information as you can into your article. Try and give them everything they’re looking for in one place. If you become a reliable source of information, they’ll come back to you.
Make sure that your articles contain the information your reader is looking for. The simple act of repeating keywords with loads of filler, without including any real content that the reader wants, is going to put you on the fast track to nowhere. Your article needs to be something that people will want to read.
Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.
In order to have success when marketing an article you must be unique in your marketing approach. People do not want to see the same article written five different ways. It is very boring and unappealing to see regurgitated material. Creating new and interesting material that is written in a delightful and attracting manner is the best way to market an article.
In order for you to market your article better, you need to know the strategies employed by your competitors. This includes their social media presence to their target audience and keywords of choice. A proxy can help you stay anonymous while engaging in competitor analysis. Using free proxies, you can make your IP address dynamic, making it nearly impossible to track.
Of course you know that every mistake should be treated as a learning opportunity. When you are in the article marketing field, though, mistakes are even better than education. They are fresh topics for your articles. Write an article about your mistake! Teach your readers what you did wrong and what they can do right, in order to avoid your error.
Titles can be more important than the article itself. A weak title can push people away from reading your article. Make sure titles are attractive and relevant. The title should appropriately represent the content within.
Get some emotion into your article. Write a compelling title that evokes happiness, anger, sadness, or another emotion that draws them into reading your article. People don’t want to be bored! Find a way to attach emotion to your message — make it personal, and people will read it and identify.
Font can make more of an impact that one may think in the world of article marketing. Since the viewers see the font before they even begin to read they can form opinions from the font alone. If the font is boring then the viewer may think the same of an article right away.
Try using some social marketing websites to market your articles, instead of just using article directories. Try using pages like Hub Pages and Squidoo. As long as you have well-written content, you can garner a lot of readers from these sites because they already get high amounts of daily traffic.
Article marketing centers around unique information. Google far prefers to list articles which have something new to say higher than reprints. You needn’t spend a fortune on writing articles; there are many writers out there who offer affordable content creation.
You can increase the impact of your articles by telling stories or anecdotes with them. Readers love a narrative. When they read your article they will pay more attention if they are following a story. Of course, writing a good story is a specialized skill. It takes more effort than some other forms of article marketing writing. The added popularity of narrative articles might be worth the effort.
Make sure that you have a great site. Everything on your site should contain well-written content. Your writing is what can really make or break you. If the content is sparse or severely lacking “body,” that is going to dissuade visitors and then you will lose out on future sales and traffic.
To succeed with article marketing, you must always serve your readers. This can be accomplished by writing new articles that address subjects they would like to see. Keeping your readership happy will keep you successful.
Use social media to promote your articles and sites. Consider including a link to your facebook, twitter or other networking site into your author box. You can push out content to readers who have chosen to follow you which will give you an automatic jump on getting eyes onto your new content.
Provide great information in your articles. Scour Google, eZine Articles and any other good sources for information that your readers can use. You need to be very resourceful when finding information for your articles. The Internet has exploded the amount of information that is available, so try getting tips and ideas from resource books in the library.
Come up with a formula for your introductions and stick with it. Try writing a fun, interesting or shocking statement about something very specific to your product first, then follow it with a general statement about your product group or the types of people that use your product. Finish by telling your audience what to look forward to in the body of your article.
As stated before, article marketing is a clever business tactic that is used to attract new customers. Businesses write article related to their products and services and readers read these article while possibly buying from the business after reading. Use the tips from this article to make article marketing a part of your business.