Unfortunately, the COVID-19 has shaken the whole world. Everything in the world. And when talking about everything then it means the economy of the world is no exception. The cleaning business has also such a killing story.
Does your cleaning business have diversification in the services that do you offer? That is a great question.
My next most important question would be, do you want to expand the services that you offer, because in house cleaning there are a lot of opportunities for handyman work.
Now, that said, I want to stop for just a second, and I want to give you some very strong advice based on over years in the business and a whole bunch of experience working with different companies.
Two separate Cleaning Business
Keep it two separate companies. Have a house cleaning company or home cleaning services near me business, have a handyman service. You are in charge of the house cleaning service, let your husband be in charge of the handyman service. Okay?
For this reason, when you hire people, that have cleaning skills or journeymen contractors that have their own set of tools, skills, learning, and experience of handyman work. They are not the same set of skills. It is not the same business. They are two separate businesses.
Search the Internet for House Cleaning
When people need a service for house cleaning, they’re going to go on the internet and they’re going to look for house cleaning. They’re not going to look for handyman service. They’re going to look for house cleaning. And if you are in Royal Oak and looking for a house cleaning, everything you need to know about house cleaning services in royal oak mi can be found here.
Search for a Handyman
And when people need handyman service, they’re going to go look for a handyman service, not a house cleaning company. For example, If my teenage kid punches a hole through the wall and I need drywall repair, I’m not going to hire a house cleaning service.
What that sends is a message that says, “Whoa, these people do all kinds of different things.
They’re probably not very good at any of them.” If you have two separate businesses. All they’re going to know about is the handyman service. And then when you have a customer, a house cleaning customer whose teenage kid punches a hole through the wall, you can recommend this company that you also own.
This is great for this reason, should you ever bust up and go your separate ways,
you have your business intact. He has his business intact. You both take your businesses you go your merry way. No one was the wiser, okay?
Lots of businesses fall apart and crumble if there ever becomes a moment of disillusion between the relationship. You get a divorce and then everything just falls apart and nobody ends up with a business.
This way, you each end up with your businesses. Also, for search engine optimization. It’s a beautiful thing.
Search Engine for Cleaning
The search engine is going to provide the best user experience. So if a customer is looking for drywall repair, the search engine is going to say there’s a house cleaning company that also does handyman services.
There’s a journeyman contractor over here who does handyman services, that specializes in drywall repair. Who am I going to send? They’re going to send that guy.
The keywords that you use for your website are industry-specific. So if the handyman has keywords like drywall, roofing leaks, repairs, brickwork, whatever it is, those are keywords that are going to boost that to the top of the search engines.
Separate Website for each Cleaning Niche
Over on the house cleaning side, you’re going to have a separate website that has keywords like cleaning and bi-weekly cleaning, and move-in/move out cleaning, and those kinds of keywords, right? They’re very different keywords.
So, what you want to do is register two separate domain names, which costs about 10 bucks a year.
You’re going to do separate hosting packages, which is $3-5 a month. Not a lot of money.
Separate Website will Make Easier
To get started and to have two separate websites, two separate businesses, two separate sets of keywords, with two separate sets of services, will make your life so much easier. And it will save you thousands, literally thousands of dollars per year in marketing, trying to just keep your businesses separate.
Separation Make it Easy
If you try to merge the two, you’ve got this weird mix of, the search engines don’t know what it is you offer, and you’re going to end up spending so much more money trying to become visible in the search engines. So don’t play that game, keep them two separate companies, make it easy on yourself. And even when you hire people, it will make it so much easier because your job descriptions will be different.
If you have a house cleaner that does regular maintenance clean on a customer’s house, and they need some special repair work. You can send someone from this company to help them that has the skills and it doesn’t take away a person off your frontline job. Does that make sense?
Anyway, lots of reasons to keep your businesses separate, even though you might own them both. All right, so that is my suggestion. I highly recommend keeping them separate for all of those reasons. All right, I hope that helps a little bit. Until we meet again, leave the world a cleaner place than when you found it.