Have you seen any large organization or brand without a logo? Nobody has seen any considerable brand without a logo because definitely there aren’t any. In fact, without a logo how anyone is going to recognize your brand. It has a huge impact on your customers in perceiving what your brand is all about. Hence, it’s important that your logo should stand out from your competitors. And the good news is that you can create a custom logo design on your own.
Don’t be anxious! This guide is here to save you if you have any doubts. Through this guide, you will learn all the important things you need to know in order to design a logo. From making the right choices and defining your brand personality to realizing what are the important elements for creating a great logo. For learning how to design a logo, read the article for some amazing logo designing tips. So, let’s get started.
Some important tips to design your own logo
Apprehend why you need a logo
You may be asking yourself why I need a logo and why is it so important. Here is the answer! For marketing, you need to have a logo. It’s like dating! You are trying to gain the attention of your customers and you wish to make them fall in love with your brand or organization. So, think of something from which people would attract to your logo. It is considered as the first impression of your company. Your logo is going to be on every branding material you have, it will be on your website, your packaging. So, you need to get it right! A great logo has the power to communicate what you stand for or what your values are.
Establish your brand specification
You want a logo that can convey your brand identity or personality to your audience. And for that, you need to realize first what your brand’s key principles are. Once you have an idea about what your brand is all about, it will be easy for you to select the design suitable for your logo and can complement your brand’s personality as well. Besides, you should ask yourself some questions like what was the purpose behind this business? Or what makes you different from others? It will help you to get to the idea of creating the best custom logo design for your brand.
Look for the inspiration
The most difficult part is where and how are you going to find inspiration for designing a logo. But here are some tips for you. First, you need to brainstorm and start to pen down some verbal ideas. You have to pen down everything whether a bad or a good idea because even from the bad one’s you can find something good. Think from the perception of your audience and summarize what would describe your brand. When start brainstorming, don’t be afraid of ideas that are out of the box and a little different.
Select the design suitable for your brand
When you have the idea of what your brand is about and also feel inspired. Now is the time to convert that idea into a design. There are lots of things that you can play with such as color, font, typography, shapes, and graphics. Work on each element step by step or the chances are that you will get overwhelmed by the entire design at the same time. The one thing you have to do here is to select an appealing design for your brand. There is no style or design that can be suitable for everyone, you have to choose according to your brand personality.
Find the right logo
When creating a custom logo design you can decide from the different types of logos that can be suitable for your brand. You have choices and you can select from them what suits your company name best. Or you can also merge them to generate a unique one.
Color plays an important role
As we all know that different colors have different meanings. It is a little complex to understand but colors have emotions and ideas attached to them. For instance, the red color conveys the idea of excitement or it can be anger whereas pink is a girly type of color. Yes, there are different meanings so choose wisely what color suits your brand personality.
Right typography for great logo
Try to select the font that complements your brand logo. There are different types of logos as well such as serif, san serif, script, or display. If you want your logo to be the classic one, you can always go for a serif font. Or if you want a logo that is stylish and eye-catching you should select a display font for your logo. But keep in mind, your font should also complement everything that you have picked for your logo.
Therefore, if you follow the above suggestions you can also create a great custom logo design for your brand because everybody knows how important logos are for any company, brand, or business.