Mobile App Development

8 Rules for Choosing the Right Mobile App Development Strategy

In 2008, fewer than 60 apps existed in the App Store. Five years later, it’s been calculated that more than 1 million applications have been developed for iOS alone. If you have a business idea and are considering mobile app development as a way to achieve your goals, these rules will help you make a smart decision about how to proceed with choosing a strategy that works for you.

1) Develop an app only when necessary

It’s easy to get caught up in our own excitement when we think about getting our brand or product in front of millions of new customers… but before rushing headlong into developing an app, it is important to consider whether building one is actually necessary. With smartphones everywhere, many people assume they need mobile apps when their current website is already a success. In a lot of cases, web apps can serve customers better than mobile apps can.

Before you decide to go ahead with an app, ask yourself: Will people benefit from having my content on their phone? Is it something that I would find useful as a consumer? If not, then your business might be better off focusing its resources elsewhere.

2) Get ready for the long haul

According to best mobile app developers expert’s, Creating and supporting the development of an app requires significant preparation and ongoing commitment – both before and after launch – so only begin the process if you are prepared to see it through. Keep in mind that there’s no guarantee your app will take off right away – many new apps simply languish in marketplace because consumers don’t know they exist, or because they aren’t ready to engage with it.

The proliferation of mobile devices and new operating systems (OS) also means that your app will need to be optimized for multiple platforms – a time-consuming process. According to industry experts, companies may expect to spend between $20,000 and $200,000 on the development and launch of an iOS app alone.

3) Identify your goal and focus on one platform first

Once you’ve decided whether you want to develop an app or a web application, set clear goals for yourself. Do you have a brand you would like people to interact with? Do you want them to be able to order from your business? In terms of choosing your platform(s), as a rule of thumb. It’s best to build an app for the platform with which you have the most consumer touch-points. So if your customers are primarily on iOS and Android devices, then those would be good places to start.

4) Have a clear understanding of your target audience

Mobile users’ behaviors vary widely depending on their age and location. So, before developing an app, try to gauge how many people will take advantage of it. For example, apps like iGotYa (which allows iPhone owners to remotely lock devices in case they get lost or stolen) may not appeal as much to Android users because Google already has this capability built into its OS. If you know that your market is split between platforms, consider building separate versions of your app for each one.

5) Take steps to protect yourself legally

If you are planning to allow consumers to submit content (e.g., images or ideas), make sure that you’ve taken the necessary steps to secure the rights before doing so. Otherwise, using it without permission could result in legal action against your brand. Similarly, if you’re including user-generated content on your app (e.g., reviews, photos), then be aware of any privacy implications this might pose.

6) Do some market research

Building an iOS or Android is very different from building a website. Here are just some of the key differences: iOS and Android apps. These apps have separate approval processes iOS and iPhone users expect high quality 3D graphics with retina support. Android users are more forgiving with poor graphics design

7) For the sake of your budget, choose an experienced development company

Unlike websites, apps aren’t just built out of thin air. That means you’ll need to contract an app agency or freelancer to develop one for you. So when choosing a developer, make sure that they have thorough knowledge of both platforms and are familiar with key design principles (e.g., responsiveness). They should also be able to provide existing code examples or templates that inspire confidence in their work.

8) Be prepared for updates

Once your app is launched, it doesn’t mean that the hard work is over – in many cases, consumers expect regular enhancements and bug fixes so take this into consideration when drawing up a budget.


The mobile industry is constantly evolving, and this evolution means that consumers are demanding more from developers. To be successful in the marketplace, businesses need to keep up with these changes by following a few guidelines:

1) Set clear goals for yourself

2) Have a clear understanding of your target audience

3) Take steps to protect yourself legally

4) Do some market research

5) Think about how you can leverage the power of the human brain

6) Be prepared for updates

7) For the sake of your budget, choose an experienced development company

8) Be prepared for updates So if all of this sounds intimidating and you want help enacting these principles then let us know! Our team of experts are ready and waiting to partner with you to create a stellar SEO or mobile app.


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