Is your business website struggling to rank higher on Google SERPs? Have you tried every tool available and still struggling to get ahead of the competition?
Chances are you have been committing some SEO mistakes which are costing your website a good ranking on Google and other search engines.
An important thing you should keep in mind is to stay in line with the latest SEO trends.
Keeping the above statement in mind, here are five SEO mistakes which you should avoid at all costs.
1. Choosing Quantity Over Quality
The most common mistake that numerous SEO campaigners make is choosing quantity over quality.
This means you are focused more on the number of links rather than knowing which of those are useful and which are just plain junk.
However, you should keep in mind some points like;
Choose links relevant to your industry or niche
Avoid outgoing links like the plague
Do not look for links related to pharmacy, adult websites, and gambling
You should enrol in the Best SEO Training in Ambala to learn the techniques of choosing workable links.
2. Avoiding Website Audits
If you want your brand’s website to rank on top of Google, it has to be designed to be amongst the top players.
In other words, daily audits of your website will give you a clear idea of how easy or hard it is to navigate your business website.
Moreover, an audit helps you understand deeper information such as what information you are providing to the customers and if it is updated or not.
A typical website audit includes SEO, page loading speed, content quality, and conversion process, among other things. Ignoring all these is similar to shooting an arrow in the dark
3. Website Page Speed
As a major part of the website’s UX (User Experience), it is important the loading time of your brand’s website remains minimal.
Providing the end-user with a website where pages load faster than the blink of an eye makes your business stand out from the competition.
A faster loading website offers two major benefits, firstly the online bots find it easier to crawl and index your webpage.
Secondly, it makes it easier for the customers to browse the website without any hassle. You should enrol in a certified Digital Marketing Training in Ambala to know all about SEO.
4. Ignoring Off-Site SEO
Another mistake that costs your website both online ranking and reputation is ignoring off-site SEO.
It is important for you to focus on website optimization and on-site SEO techniques. However, ignoring off-site SEO is not a wise decision.
You must create great content for off-page optimization. Make sure you target well-reputed websites in the industry.
5. Undermine Local Search
It is great that you are thinking of taking the brand to an international level, but never ignore the local search.
The majority of search engines like Google and Yahoo have search algorithms that handle international keywords and phrases with ease.
However, you should never forget about region-specific keywords, meta titles, and descriptions as these also play a major role in spreading the word about your brand.
You should enrol in the Best SEO Training in Ambala to learn all about how local search helps your business grow in the digital world.
6. Remaining Inactive On Social Media
The days of keyword and phrase stuffing on web pages for having results are long gone.
With daily updates in search algorithms of search engines like Google, it has become necessary to remain active on the internet.
Moreover, social media is also a vital tool to rank your brand’s website link, articles, and blogs.
The world of social media has its own share of users who can easily influence the ranking of your website’s page on the SERPs.
However, if you remain idle on social media platforms then all your SEO techniques would not work at all.
Thus, these are the six mistakes that you must avoid to get your brand’s website a higher ranking.
In this digital age, if you are looking for a way to keep your brand ahead of the competition; avoiding these mistakes would help you a lot. You should enrol in the Best SEO Training in Ambala to know the latest techniques of getting your business website a higher ranking on SERPs.