5 Ways Businesses Utilize Bulk SMS Messages to Reach Out

There are so many applications of bulk SMS in the industry today. Over the years, businesses have adapted it to match consumer needs and match their expectations. It remains one of the fastest ways of conveying information to the customer due to the high success rate of opening.

Finding a reliable bulk SMS provider could be the one thing missing for your business to improve the quality of cooperation with customers via SMS.

Some of the most innovative ways businesses have utilized bulk SMS include:

  1. Email Marketing Optimization

In a rapidly developing world fueled by a plethora of technological innovations, many companies have integrated bulk text messaging with email marketing. This they do to guarantee the success of email open rates. The text messages include a URL, and with so many people having smartphones today, it is easy to click on the link, and by doing so, they are improving website traffic and encouraging subscriptions.

Such campaigns are driven by short codes and keywords, which should incidentally be clear and beneficial to the recipient. As a company, you should think of new ideas to keep up with the trends to keep your customer engaged.

  • Two-factor authentication

Two-factor authentication (2FA) is a crucial security feature for a ton of services including internet banking, e-commerce, and as witnessed today, in taxi apps. The implementation of these security features gives people peace of mind against hacks, unauthorized access, and phishing.

Businesses utilize bulk SMS for two-factor authentication to ensure that their data and other sensitive information are always protected. They often use text messages, voice, and missed calls as phone number verification. It is an effective method to build a customer base with 100 percent real, verified numbers only.

Some bulk SMS providers offer 2FA as additional security. This guarantees a safe and secure platform for chatting and interacting with the customer.

  • SMS Polling

Marketers use bulk SMS for polling that is, asking customers for their feedback on your products or services. This method is quite effective as it yields better results far from opening a two-way communication.

Using short codes is the easiest, fastest, and the most convenient and direct way of opening two-way communication. This is not to mention how cost-effective it is. And this is why all kinds of businesses, politicians, sports clubs, NGOs, and more use SMS polling to connect with the audience, solicit feedback, and adapt to meet their preferences and needs.

  • Improving Lives

Literally speaking, bulk SMS can save lives. Hospitals, NGOs, the government, and other organizations use them for a variety of services including reminding donors or patients of their next appointments, notifying people of an impending disaster, help remind the old of their next dates for financial aid among others.

This is particularly helpful for people in remote areas where they don’t have easy access to the mainstream channel of communication.

  • Orders via SMS

Some companies that have endeavored to stay ahead of the competition allow customers to make orders through SMS. This is a great way of SMS marketing. It is much easier for the

Indeed, in the case of a direct order, it is much easier for the customer to indicate the product code in SMS than to fill out endless forms on the website. SMS messaging is another way to simplify this customer service.

Ready to get started with bulk SMS marketing? Sign up for a free account to access a wide range of APIs and send bulk messages to your subscribers with ease. Cabulksms’s APIs are scalable and can support any number of messages, whether it’s 500 or 50,000.

Tailor your SMS messages with Celcom Africa’s customizable and reliable bulk messaging today!

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