Recently, B2B ecommerce has grown rapidly. The market is growing so quickly that it will exceed B2C ecommerce in the coming months and years.
More firms are seeking for B2B ecommerce solutions as it boosts the simplicity and transparency of trading with large enterprises.
Although most B2B businesses are aware of digital transformation and adjusting to online shoppers’ expectations, few suppliers are taking advantage of this opportunity.
85% of B2B organizations see digital commerce as untapped revenue potential.
Here’s why you should consider B2B ecommerce as a wholesale channel, whether you’ve just begun or not.
1. Reach Customers 24/7
Online B2B selling has been for 20 years, but it wasn’t designed to reach new clients. New technologies allow websites to successfully acquire customers.
B2B ecommerce gives access to more global B2B buyers anytime, anywhere. B2B ecommerce opens new storefronts, regions, product catalogs, divisions, etc. This simplifies B2B sales.
Online product catalogs help you to reach more clients, especially those who are online. Leverage SEO to market your products to clients.
If you own a B2B firm and think your prospects aren’t using Google, think again. Get Google to index your website pages to gain more visitors and customers.
2. Cloud-Based Ecommerce Systems Speed Order Fulfillment
Online selling speeds up B2B order fulfillment. How? Its cloud-based ecommerce platform processes orders and tracks inventories.
Cloud-based ecommerce platforms have order management systems. Modern Order Management Systems (OMS) regard the supply chain as an interconnected ecosystem, allowing providers to automate order-to-satisfaction procedures.
OMS integrates seamlessly with digital catalog software, reducing order mistakes and improving inventory management. Providing prompt service and order fulfillment improves customer connections. B2B vendors may now ensure speedy, precise, transparent delivery.
QuickBooks Commerce is a cloud-based commerce solution, allowing B2B ecommerce enterprises and wholesalers to manage inventory, orders, customers, and a supply chain ecosystem from a single integrated platform.
NOMAD helps you offer scalable B2B ecommerce development. We assist firms focusing on digital transformation to create high-performing websites.
3. Improve Analytical Insights
Combining ERP, PIM, Procurement, CRM, etc. delivers a holistic view of all company forms. This lets you quickly identify bottlenecks and make important business decisions.
Adopters of digital transformation get 9% greater revenue creation, 26% higher profitability, and 12% higher market valuation.
Here are 4 ways branding may boost analytics:
- Consistent social media communication and new material for clients.
- Enhance user experience with entertaining content, characters, images, and online ordering.
- Mobile-optimizing B2B ecommerce sites.
- Creating a brand story that sells your goods and improves consumer relationships.
4. Customer-Focused Service
Businesses may boost income by providing a pleasant experience. What will happen if you skip this?
Users appreciate researching before buying. B2B eCommerce website features reviews, product descriptions, shipping and handling information, purchase history, and delivery tracking.
Store owners may customize storefronts and showcase items using B2B ecommerce systems’ personalization features. Customer-facing employees can access customer and transaction data. This provides tailored customer-focused service.
Rich information, smart design, and interactive functionality give B2B ecommerce websites a competitive edge.
5. Repeat Customers
Every business seeks to attract new and retain existing consumers. Equally crucial for business growth and sales goals is maximizing income from new and repeat clients.
Create a CLV and NPS-based client profile (NPV). Track client repeat purchases and activity. This helps detect client needs and issues. Once you solve them, churn drops, sales rise, and revenue rises. Your company may become its top provider.
Businesses can offer a subscription-like service to recurring clients. An ecommerce platform lets people buy and rebuy items and services quickly without contacting a salesperson. You and your customers save time.