3D Product Configurations – An Underrated Tool for Improving Conversion Rates

Our shopping habits and preferences have changed significantly over the past decade. E-commerce is growing in popularity at an incredible rate. This led to a problem in the early days of e-commerce: The product was not properly showcased.

If you can take great photos of your products, it is not an issue. If you offer personalized or custom-made articles, it might not always be possible. 2D images can be insufficient, even when they’re applicable.

3D visualizations provide realistic 3D visualizations. However, they won’t be able to compete in an era where there is a lot of competition. 3D product configures are quickly becoming a benchmark because they’re easy to implement and extremely effective.

How Is An E-Commerce Product Configurator Used?

A product configurator allows you to create and customize products on your website or mobile app. It is used primarily by eCommerce shops. It allows users to create or customize products and allow them to purchase them afterward. Configurators can allow minor customizations, such as changing color or material. They can also be more sophisticated, allowing the user to alter virtually every component of the item.

E-commerce product models can be either 2D or 3D. We recommend that you use the latter. A 360o view of an interactive product is a powerful combination.

If you sell shoes, you may consider incorporating augmented reality into your website’s configurator. By allowing customers to personalize their sneakers and virtually try them on, they can make more informed decisions.

As you can see, there is a wide variety of e-commerce product configurators. What they all have in common are two basic goals. It is their job to give a detailed picture and feel to the product and to offer customization to make the item fit the client’s particular needs. This increases both the likelihood of a sale and customer satisfaction.

Why Do 3D Product Configurators Work?

3D product configurator has a number of benefits. Personalized products are popular because they create a feeling of connection with the item. When we interact with personalized products, it is easy to feel like our ideas, thoughts, and interests are taken into consideration.

Top Advantages Of An Ecommerce Product Configured.

Higher conversion rates: Different organizations report increases of up to 40%.

Lower return rates: Customers are more knowledgeable and personal with their purchases and are less likely not to return them.

Cost-saving: It’s easy to work on an order-by-date basis with 3D product configurators. No need to store hundreds.

A higher price point: People who love personalization are willing to spend more.

Improved customer service: Configurators are intuitive and fun to use.

Data analysis and collection: It is easy to track and analyze your customers’ shopping habits.

Audi Case Study

Audi used a 3D product modeler on their German site. Customers can view a 3D configurable representation of the chosen vehicle. The models are highly detailed and appear almost exactly the same as the real thing.

The 3D configurator is believed to have increased customer engagement by 66% in comparison to a 2D model. Customers also reported higher satisfaction. What’s even more important is the fact that each model saw an average increase in value and sales. Similar results were observed in the Netherlands.

Build Your 3D Product Configurator

Increase customer retention, conversion rates, and return rates to increase your sales. We can help guide you in incorporating them into your sales process.

Looking back at the report, you can see that most businesses want their product configurators to not affect the performance of the app or website. Online shoppers prefer an intuitive UI and high-quality graphics. They also want smooth performance and speedy loading. This is why we are mentioning it because we are positive that our developers can meet or exceed all these requirements.

Comments are closed, but trackbacks and pingbacks are open.